IdeaFest 2022 to talk NFTs, arts and IP financing – Economy

Deni Ghifari (The Jakarta Post)


Jakarta   ●  
Wed, November 23, 2022

IdeaFest 2022 is coming back to its offline format to dissect the creative industry of the country and the world, with issues ranging from non-fungible tokens (NFTs) and art to sustainable lifestyles, good food and music, and, most importantly perhaps, new ways to capitalize on intellectual property.

“Normally, we have several [thematic] pillars we hold ourselves, but this time we have handed a lot over to community partners like the comedy festival for example, [partnering with] Majelis Lucu Indonesia,” said Samara Group chief marketing officer Desy Bachir on Monday.

After being held completely virtually for the past two years because of the COVID-19 pandemic, the annual event will finally be offline again this year, held from Nov. 24 to 27 at the Jakarta Convention Center in the Senayan area of the capital.

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